Daytona One

International Speedway Corp. has embarked on a $600 million dollar-plus tune up of its 55 year old Daytona race track and its surrounding area. The goal is to use this upgrade as a possible prototype for similar projects at its 12 other race tracks. The work includes a $400 million dollar modernization of the raceway and the planned One Daytona project, which will provide entertainment, restaurants, a hotel and more. The two projects will create 4,000 permanent jobs.