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Attendance, Earnings Up At SeaWorld

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Attendance and revenue are up at SeaWorld. The theme park company says revenue increased by 4.9% in the second quarter of 2018, compared to the second quarter of 2017.

6.4 million people attended SeaWorld theme parks in the second quarter of 2018, a 4.8% increase.

Interim CEO John Reilly said “new strategic pricing strategies, new marketing and communications initiatives and the positive reception of our new rides, attractions and events” are attracting more people to the theme parks.

And he said visitors are spending more money while they’re at the parks.

SeaWorld said it has also reached a settlement with the US Securities and Exchange Commission over an investigation into statements made by former executives about the impact of Blackfish, a documentary about the death of a SeaWorld trainer.

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Matthew Peddie

About Matthew Peddie

Host of WMFE's Intersection & Assistant News Director

Matthew Peddie grew up in New Zealand and studied journalism at the University of Western Ontario. After graduating with an MA in Journalism he returned to Christchurch, working as a reporter for Radio Live and Radio New Zealand. He’s reported live from the scene of earthquakes, criminal trials and rugby ... Read Full Bio »