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Women's Rights Focus of New Charlie Crist Ad

Charlie Crist and running mate Annette Taddeo-Goldstein hold a rally outside their new campaign office in Orlando. WMFE, Brendan Byrne.

Charlie Crist is making women’s rights a new issue in his campaign for governor.

His campaign released a new ad on Tuesday that highlights Governor Rick Scott’s record on women’s issues like access to abortion and coverage for birth control.

It’s the latest move in a gubernatorial race that some political analysts expect to be one of the most expensive ever.

90.7’s Democratic Political Commentator Dick Batchelor says the ad is deliberately polarizing. “One of the key demographics of the general election is the women’s vote," says Batchelor. "I think this is the kind of issue every campaign uses to drive a wedge between the incumbent and the challenger.”

Republican political analyst Frank Torres says Crist is using the issue to fire up Democrat voters. “What he’s trying to accomplish here is to get people emotionally involved in this race," says Torres. "Turnout for his voters – the Democratic voters – was disappointing in the primary and he’s concerned that a lot of people will stay home in November.”

Women’s rights is expected to be one of the topics for discussion at the Governor’s debates starting October 10th.

Planned Parenthood is one of the groups throwing its support behind Crist.

Brendan Byrne is Central Florida Public Media's Assistant News Director, managing the day-to-day operations of the newsroom, editing daily news stories, and managing the organization's internship program. Byrne also hosts Central Florida Public Media's weekly radio show and podcast "Are We There Yet?" which explores human space exploration, and the weekly news roundup podcast "The Wrap."