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If you’re in the habit of choosing travel accommodations based on online reviews, you may want to check with friends or family “in real life” before clicking and booking this holiday season. A recent study shows a new trend in fake online reviews. Photo: Flickr Creative Commons
Central Florida News

Don’t Just Rely on Online Rankings to Book Accommodations: University of Central Florida Study Finds Rise in Fake Reviews

University of Central Florida’s Saba Salehi-Esfahani says many hotels and restaurants will give people who write negative reviews about them vouchers for a complimentary night’s stay or a free meal. She says this common practice is meant to discourage this type of behavior, but it might actually be driving a rise in false negate reviews on popular online travel sites.
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UCF Hotel and FedEx Distribution Center

It’s looking like the University of Central Florida will get a boutique hotel and conference center sometime in the next couple of years. UCF expects to negotiate a contract for a boutique hotel with KUD International LLC, pending a protest filed against the award by a competitor. The $24.2 million dollar, six-story hotel will have 100 to 130 rooms and will be built on 4.4 acres with 15,000 square feet of conference space. Hotel amenities would include a restaurant, cocktail lounge, fitness center, pool and a water feature.
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