The Lucrative Business of Marketing the AR-15
• On Jan. 7, Spike’s Tactical – an Apopka-based gun manufacturer – made headlines after they posted a controversial advertisement across the company’s social media accounts. Pictured in the ad: four heavily tattooed men wearing bulletproof vests, backs turned to the camera. Each man is holding his own semiautomatic rifle as he stares down a group of masked protesters, some of whom are holding makeshift weapons like lead pipes. Behind the protesters, you spot a burning city. In the top right corner, it reads: “NOT TODAY ANTIFA.” Last year, antifa demonstrators – shorthand for “anti-fascist” protesters – grabbed the nation’s attention with their protests of President Donald Trump’s inauguration and the “Unite the Right” rally in Charlottesville, Virginia, in August. From there, …
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