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SeaWorld Sees Small Gains In Attendance, Revenue

Photo: Michael Lowin, Wikimedia Commons.

SeaWorld says it’s seen a small bump in attendance and revenue.

The gains come as the beleaguered theme park company looks to a new chief executive officer and media campaign to rehabilitate its image.

In a conference call with investors Joel Manby, SeaWorld’s new chief executive officer, said it’s too soon to credit the media campaign for the boost, but the strategy is long-term.

“The more we can make that direct link of supporting SeaWorld helps protect and save animals in the wild, it becomes a different conversation.”

Attendance climbed 5 percent and revenue 1 percent compared to the first quarter last year. The company says an earlier Easter holiday drove attendance.

SeaWorld has been under fire since an orca killed a trainer in 2010. The 2013 documentary “Blackfish” suggested the animals’ treatment helped lead to her death.

The company launched the media campaign this spring featuring its conservation efforts.

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Amy Green

About Amy Green

Reporter and Producer

Amy Green covers the environment and climate change at WMFE News. She is an award-winning journalist and author whose extensive reporting on the Everglades is featured in the book MOVING WATER, published by Johns Hopkins University Press, and podcast DRAINED, available wherever you get your podcasts. Amy’s ... Read Full Bio »