WMFE is Central Florida's primary provider of NPR programming on 90.7 FM and Classical Music on 90.7 HD2. Part of the community since 1965, WMFE focuses on providing quality national and local news and programming. We inspire and empower all Central Floridians to discover, grow and engage within and beyond their world.
Support for 90.7 WMFE is provided by

Puerto Ricans on Track to Become Florida’s Largest Latino Group, Report Says


Play Audio

Photo: Concilio.

Stay up to date on coronavirus coverage: Listen to WMFE on your radio, the WMFE mobile app or your smart speaker — say “Alexa, play NPR” or “WMFE” and you’ll be connected.

Puerto Ricans are on track to become Florida’s largest Latino demographic according to a new report from the Hispanic Federation and the ratings company Nielsen. New data show nearly one million Puerto Ricans live in Florida now, most in central Florida.

Cubans currently make up the state’s largest Latino group, followed by Puerto Ricans, then Mexicans.

Neilsen Multicultural Growth & Strategy general manager Monica Gil says the rapid growth in the number of Puerto Ricans adds diversity to Florida’s overall landscape and widen the scope of what it means to be Latino and American, particularly as it relates to politics.

”Traditionally, Latinos have been viewed to as one lens, to be leaning toward one party more than another,” she says. “The data shows you can no longer see that.”

Luis Miranda, founder of the Hispanic Federation and co-chair of the Nielsen Hispanic Latino External Advisory Council says growth of the Latino population in Florida should affect how political campaigns engage with voters.

“It’s not enough to just take an English commercial, translate it into Spanish, and somehow put it on tv on radio. Now, you have to speak to the issues for that particular population. It’s diversity in voting and in political analysis.”

The report adds that millennials make up one of the fasting growing groups within Florida’s Latino communities.


Get The 90.7 WMFE Newsletter

Your trusted news source for the latest Central Florida COVID-19 news, updates on special programs and more. Support our extended coverage.

GET THE LATEST

WMFE Journalistic Ethics Code | Public Media Code of Integrity

About Renata Sago

Renata Sago

TOP