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Project Opioid launches new Central Florida-wide campaign aimed at tackling overdose deaths

Photo: Pixabay


A new campaign throughout Central Florida aims to make it easier for people struggling with addiction to get help during the pandemic. 

Project Opioid’s Everyone Campaign will run billboards, PSAs and social media adverts aimed at getting Central Floridians help with addiction. 

Director Andrae Bailey says these advertisements prompt people struggling with addiction along with their loved ones to go to everyonecampaign.org and sign up to be connected with free recovery resources. 

“So number one, if they go to the website, they can directly sign up for ‘get NARCAN’ and have it sent to them. Right now, a lot of folks again are being cognizant during the COVID-19 pandemic of social distancing and we are cognizant of that so they can sign up, get NARCAN, and have it shipped right to them.”

Bailey says the website also has a search function that makes it easy to find nearby mental healthcare providers. 

Seminole County Sheriff Dennis Lemma says along with these resources, the website will help people battling addiction feel less alone. 

“One, it’s going to let you know that you’re not alone, that we see you. Right? That that society recognizes the struggle that you’re in. Two, if I have a family member or somebody I care deeply about at home, and I see this, I’m going to go to this website. And if I go to the Project Opioid website, I’m going to walk away much more informed about what’s going on, and the resources that are available to me.”

The rate of drug overdoses increased by 28 percent in Orange, Osceola and Seminole Counties in April 2021 compared with the same time the previous year 


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Danielle Prieur

About Danielle Prieur

Reporter & Fill-in Host

Danielle Prieur is a general assignment reporter at WMFE. You can hear her reporting on a daily basis on the station. She also fills-in as a host during the morning and afternoon drive times. Her reporting has been featured on NPR. Danielle is originally from Rochester Hills, Michigan and is a graduate of both the ... Read Full Bio »

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