A national group’s ramping up efforts to register Latino voters in the Sunshine State. National Council of La Raza launched its Latino Vote 2016 campaign in Miami Thursday.
NCLR Senior Strategist Jared Nordlund said they’re going to focus on south and central Florida.
“We will be at Latino events throughout the year, we’ll be at churches, schools, kind of your neighborhood convenience stores or grocery stores, restaurants, cafes, bakeries,” said Nordlund.
He said statewide there are roughly 800,000 eligible Latino voters who aren’t registered.
In 2012, the organization registered nearly 56,000 voters in central and south Florida.