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Landmark Daytona International Speedway Sign Demolished

Daytona International Speedway's sign was demolished as part of the Daytona Rising re-design project. Photo: Daytona International Speedway

Daytona International Speedway's sign was demolished as part of the Daytona Rising re-design project. Photo: Daytona International Speedway

An iconic sign that served as a photo backdrop for a generation of Daytona tourists has been torn down. Thursday’s demolition is part of a massive Daytona International Speedway redevelopment project.

The landmark 57-foot-tall sign that welcomed visitors to the Daytona International Speedway since 1994 was consigned to history in just a few hours. Construction crews are clearing the area for a major makeover.

Daytona International Speedway’s re-design project is called Daytona Rising. The $400 million endeavor includes upgrades such as new entryways, additional restrooms and concession stands, and more comfortable seats.

Speedway officials say Daytona Rising will create 6,300 jobs.

The project is scheduled to be finished in January 2016.


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Nicole Darden Creston

About Nicole Darden Creston

All Things Considered Host and Reporter

Nicole came to Central Florida to attend Rollins College and started working for Orlando’s ABC News Radio affiliate shortly after graduation. She joined WMFE in 2010. As a field reporter, news anchor and radio show host in the City Beautiful, she has covered everything from local arts to national elections, from ... Read Full Bio »

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