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Intersection: The Pitbull Deal & Visit Florida

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Last week Pitbull tweeted out his contract with Visit Florida, the state’s tourism promotion agency.

The rapper was paid up to $1 million to promote the sunshine state. His song ‘Sexy Beaches’ includes lyrics like “I wanna see sexy beaches and hotels” and “I don’t bring sand to the beach, I bring the beach to the sand”.

Visit Florida CEO Will Seccombe said the secret deal was a good deal for Florida, but it has cost him his job. Gov. Rick Scott called on him to resign, saying taxpayers had a right to know how their money is spent.

We talk to economist Hank Fishkind about the business of promoting Florida, and political analyst Frank Torres who weighs the political fallout from the Pitbull deal and how it could set the tone for the next legislative session.


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Matthew Peddie

About Matthew Peddie

Host of WMFE's Intersection & Assistant News Director

A recent transplant to the Sunshine State, Matthew Peddie grew up in New Zealand and studied journalism at the University of Western Ontario. After graduating with an MA in Journalism he returned to Christchurch, working as a reporter for Radio Live and Radio New Zealand. He’s reported live from the scene of ... Read Full Bio »