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Florida To Boost Space Coast With $1.5 Million Media Campaign

Photo courtesy NASA

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State space leaders want you to know: Florida remains the rocket launch capital of the world.

They’re unveiling a $1.5 million media campaign promoting Florida as the destination to watch a rocket launch.

The campaign includes radio, web and social media.

Frank DiBello, president of Space Florida, the state’s space agency, says Florida remains home to the world’s busiest space port, launching two rockets a month.

“Florida is the leading space state. And after the shuttle was retired many people thought that the space program had ended in this country, and that’s anything but the truth.”

He envisions the campaign as a long-term one that will evolve as space travel becomes available to more people.

Thousands lost jobs on Florida’s Space Coast when the shuttle program ended in 2011.

But NASA is preparing to send humankind back to space as early as 2017.

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Amy Green

About Amy Green

Reporter and Producer

Amy Green covers the environment for 90.7 News. She is an award-winning journalist whose work has been heard on NPR and seen in PEOPLE, Newsweek, The New York Times and The Christian Science Monitor. She began her career at The Associated Press. Her book on the Everglades, under contract with Johns Hopkins ... Read Full Bio »