Elon Musk bought Twitter. Here’s what he says he’ll do next
Elon Musk will soon hold the keys to Twitter.
The company announced on Monday that it has accepted the Tesla CEO’s $44 billion offer to take the company private. That means the world’s richest person who has a penchant for theatrics and erratic behavior is about to have the power to reshape discourse on a social network used by more than 200 million people every day.
How might Musk wield that power?
Here are some proposals for Twitter that he’s floated.
Loosen up content rules in the name of free speech
The Tesla and SpaceX CEO describes himself as a “free speech absolutist” and has criticized what he sees as excessive moderation on online platforms.
He nodded to these beliefs in his statement announcing the purchase by saying that “free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated.”
Musk has argued that social networks should not remove comments that, while offensive, are still legal. During a recent interview at a TED conference he said, “If it’s a gray area, let the tweet exist.”
Twitter currently bans harassment, abuse and posts that wish physical harm to someone. The platform has other guardrails too, like a prohibition on misinformation related to COVID-19.
Experts who study social networks fret about Musk’s push to loosen the rules of engagement on Twitter. They say that could give license to harassers, trolls and others who abuse the platform to target people.
They also worry relaxing the rules on Twitter will empower those looking to exploit the platform by spreading misinformation, or flat-out lies, about political events, government officials and matters related to public health and safety.
Create an edit button so users can change their tweets
One of the most requested product changes among Twitter users is an edit button.
Unlike Facebook, Instagram and other social media apps, it is not possible to change content on Twitter once it’s published.
Musk has said he supports letting people change what their tweets say, a proposal that has stirred a heated debate among academics, journalists and other heavy users of the platform.
The fear among experts is that adding an edit button feature would be weaponized by bad actors, who could use it to cover up abuse or harassment as if it never happened, or to dupe or manipulate people.
But others say safeguards could be put in place so that tweets could be edited to clean up typos, while also showing a history of how the tweet was edited to preserve the original content.
Open up Twitter’s algorithm to the public
Musk has said that the software that determines what people see and how widely content spreads on Twitter should be cracked open. He supports placing Twitter’s algorithm on GitHub, a site popular with programmers for sharing computer code.
While some advocates of more transparency at social media companies say the that could be a step towards greater openness, others say revealing Twitter’s dense and complicated algorithm to the public would accomplish very little.
A social network the size of Twitter processes billions of pieces of content every day. How and why tweets go viral, and how Twitter’s recommendation system works, is so dense and complex that the company’s own software engineers can be perplexed trying to understand its logic.
Launch a war on ‘bot armies’
Combating the proliferation of bots on Twitter — fake accounts that are programmed to respond to tweets on certain topics — is another change Musk favors.
Musk’s business empire has been known to attract is fair share of bots, including bots supportive of his electric car company Tesla that attack Musk critics.
He has not said he would like to temper those kind of bots, but he has suggested that there should be a crackdown on scammy bots promoting cryptocurrency hustles.
“If our twitter bid succeeds, we will defeat the spam bots or die trying!” Musk tweeted last week, adding that he’d like to “authenticate all real humans.”
Right now, almost 90% of Twitter’s revenue comes from advertising, but the company has struggled to attract advertisers to the platform, which often devolves into political firestorms and ugly online brawls.
With the company going private, it will not be under the same pressure from shareholders to continually grow advertising revenue. Musk has said it should move to a subscription model.
Twitter has already taken some steps in that direction with the introduction last year of Twitter Blue, a premium service that cost $2.99 a month for addition features, like an undo button that allows for tweets to be recalled before they are sent.
Musk has said Twitter Blue should be cheaper, that if people are paying, they shouldn’t have to see advertisements and that the cryptocurrency that started as a joke, Dogecoin, should be an acceptable form of payment for a Twitter subscription.
And a big unknown: Reinstate Donald Trump?
Musk has not publicly said whether he would allow former President Donald Trump back on the platform after the company permanently suspended him for rhetoric that broke its rules and stoked the siege on the U.S. Capitol on Jan. 6.
In an interview with Fox News on Monday, Trump called Musk “a good man,” saying he was pleased with the billionaire’s acquisition, but Trump said he has no plans to try to return to the Twitter. Instead, Trump said he will be focusing on his alternative social network known as Truth Social.
At an all-hands meeting on Monday afternoon, a Twitter employee asked CEO Parag Agrawal whether Trump would be reinstated. Agrawal said that was a question for Musk.
“Once the deal closes, we don’t know which direction the platform will go,” he said.
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