Read between the yards: How sports leagues impact the economy and you in Florida
• The NFL begins pre-season games on Thursday. The hope is that Central Floridians will be just as excited about the XFL, a new minor football league, set to begin in February. WMFE’s Talia Blake spoke with Mark Johnston, marketing professor at the Crummer Graduate School of Business at Rollins College, about how sports leagues impact the economy and you.
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