Your message will reach more than 240,000 well-informed and discerning consumers, business owners and community leaders in Central Florida—a highly desirable audience that is more likely to support you because you support us. We encourage you to join other respected businesses and community leaders in Orange, Lake, Seminole, Osceola, Volusia and Brevard counties who have chosen WMFE as an integral part of their marketing plans.
Meet Our Audience
53% of listeners are male and 47% are female.1
69% of listeners have an advanced degree.1
63% earn an income of more than $75k.1
54% more likely to attend a cultural event or art exhibit.1
84% more likely to be a business owner or partner.1
63% more likely to donate money or time to environmental causes.2
42% more likely to serve as an officer for a club or organization.1
The Halo Effect
Supporting WMFE will enhance your image. Listeners will be more inclined to do business with you because of public radio’s long-time association with quality, credibility and stability.
51% can recall at least one company that supports NPR when asked.3
52% consider sponsors of public radio more credible than those that advertise on commercial radio.3
75% hold a more positive opinion of a company when they learn it supports public radio.3
Why it’s Effective
90% of listeners view the avoidance of product-specific messages as appropriate for public radio.4
64% prefer to buy products or services from companies that support public radio, when price and quality are equal.3
85% have taken a direct action as a result of hearing a sponsorship message.3
In an increasingly fragmented and cluttered media world, people turn to WMFE as an authority in Central Florida. We have emerged as not only a vital local news source but as a voice for the community. Because of the value listeners place on public radio programming, listeners are uniquely receptive to our sponsorship messages. We hope that your organization will join us in our commitment to engaging the community and connecting businesses to an audience who will listen.
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1 GfK MRI, Doublebase 2012, NPR News Audience
2 Scarborough, A18+, Sept 11-Aug 12
3 NPR Audience Insight & Research, 2010; conducted by Knowledge Networks
4 Lightspeed Research, Credit Effectiveness Study, 2011