WMFE is Central Florida's primary provider of NPR programming on 90.7 FM and Classical Music on 90.7 HD2. Part of the community since 1965, WMFE focuses on providing quality national and local news and programming. We inspire and empower all Central Floridians to discover, grow and engage within and beyond their world.
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Corporate Sponsorship

90.7 WMFE Corporate Sponsorship Page

 

Become a corporate sponsor of 90.7 WMFE!

Your message will reach more than 210,000 well-informed and discerning consumers, business owners and community leaders in Central Florida—a highly desirable audience that is more likely to support you because you support us. We encourage you to join other respected businesses and community leaders in Orange, Lake, Seminole, Osceola, Volusia and Brevard counties who have chosen 90.7 WMFE as an integral part of their marketing plans.

 

Contact Us Today!

 

Meet Our Audience

210,000 total audience per week 47% female - 53% male
69% have an advanced degree 63% earn more than $75k
42% more likely to serve as an officer for a club or organization 84% more likely to be a business owner or partner
54% more likely to attend cultural events 63% more likely to donate money or time to environmental causes

 

The Halo Effect

Supporting 90.7 WMFE will enhance your image. Listeners will be more inclined to do business with you because of public radio’s long-time association with quality, credibility and stability.

51% can recall at least one company that supports NPR or 90.7 WMFE when asked. 51% can recall at least one company that supports NPR
or 90.7 WMFE when asked.
52% consider sponsors of public radio more credible than those that advertise on commercial radio. 52% consider sponsors of public radio more credible than those that advertise on commercial radio.
75% hold a more positive opinion of a company when they learn it supports public radio. 75% hold a more positive opinion of a company when they learn it supports public radio.

Why It's Effective

In an increasingly fragmented and cluttered media world, people turn to WMFE as an authority in Central Florida. We have emerged as not only a vital local news source but as a voice for the community. Because of the value listeners place on public radio programming, listeners are uniquely receptive to our sponsorship messages.

90% of listeners view the avoidance of product-specific messages as appropriate for public radio. 64% prefer to buy products or services from companies that support public radio when the price and quality are equal. 85% have taken a direct action as a result of hearing a sponsorship message.

 

More Information

 


Get Started

We hope that your organization will join us in our commitment to engaging the community and connecting businesses to an audience who will listen.

Contact us now to learn more and get a customized proposal!


Sources
1 GfK MRI, Doublebase 2012, NPR News Audience
2 Scarborough, A18+, Sept 11-Aug 12
3 NPR Audience Insight & Research, 2010; conducted by Knowledge Networks
4 Lightspeed Research, Credit Effectiveness Study, 2011
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