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Radio Sponsorship Samples


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Copy Guidelines

Your sponsorship message will be carefully crafted to suit your marketing and public relations needs while complying with the FCC (Federal Communications Commission) regulations applicable to non-commercial stations. The message may include the following elements:

  • Underwriter’s business or organization name, or that of the subsidiary, legal DBA, operating division or parent company
  • Location of business
  • Duration of business
  • Business phone number
  • A value-neutral description of the business of organization
  • Trade names, products or services that identify the underwriter (No more than three)
  • Third party names, corporations or sponsors cannot be included
  • An established corporate slogan that complies with all FCC* regulations applicable to non-commercial stations

The FCC precludes qualitative, comparative or promotional language. Calls to action, pricing information and inducements to buy or sell are not permitted. WMFE does not use pre-produced messages or music beds.

All messages are done by WMFE staff announcers. Final approval of copy lies with WMFE.

* Section 399B of the Federal Communications Act of 1934, and sections 73.504(d) and 73.503(e), FCC 2D 255 (1994)



For more information on Corporate Underwriting opportunities, contact Chris Barch at cbarch@wmfe.org or 407-273-2300 ext 154

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