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Into the Culture of Seaworld and How the Business is Changing Identity

Orca's Swimming
Orca's Swimming

January 31, 2012 | Seaworld Orlando is moving forward after the death of an Orca trainer in 2010. Three new expansions are in the works, and an ongoing OSHA case could change how Seaworld operates with its famed Killer Whales. Intersection host Mark Simpson talks with author David Kirby about his book, "Death at Seaworld: Shamu and the Dark Side of Killer Whales in Captivity." Later in the show former Seaworld trainer Jon Jett and Rollins College business ethics expert Mark Johnston discuss the ocean park's training culture and business strategies as Seaworld redefines itself as more than just Shamu.

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